The B. F. Saul Company Hospitality Group is organized with a management structure designed to provide strong support of each hotel and clear lines of authority and responsibility. The corporate staff is responsible to lead in fulfillment of the Division mission statement while providing the hotel General Managers with flexibility to manage their location in an entrepreneurial fashion. Formal goal plans and standardized practices are utilized to encourage best practices and high levels of performance. The corporate team includes leaders in the critical functional areas of:
- Food & Beverage
- Human Resources
- Direct Sales
- Interactive Marketing
- Accounting & Finance
- Capital Improvements
- Hotel Development
Each Hotel General Manager is supported by a Regional Director responsible to assist in maximizing the hotel’s performance. The Regionals coordinate the efforts of the functional support team to drive results and follow up on detailed goals and objectives. The corporate effort stresses team work at all levels of the organization. Professionalism, specific skills and specific field experience are key attributes of each member of the corporate team. Listed below are summary profiles of the corporate team members.
Mark G. Carrier, CHA
Mark G. Carrier is the senior officer of the B. F. Saul Company Hospitality Group. The B. F. Saul Company is a large, privately held diversified real estate and banking concern based in the Washington DC area. The Hospitality Group owns and operates a portfolio of 18 business class hotels, which are affiliated with Marriott, Hilton and the Intercontinental Hotels Group and The Hay-Adams one of the nation’s finest historic hotels. The Hospitality Group generates $150 million in revenue and employs 1,300 team members in the operation and management effort. Carrier’s leadership responsibilities for the B. F. Saul Company include strategic planning, overall operational direction, acquisition and development of properties, long term financial and capital planning along with the development and implementation of corporate policies, procedures and management systems.
Carrier joined the B. F. Saul Company following graduation in 1980 from the Cornell University School of Hotel Administration. He attained the Certified Hotel Administrator designation in 1985. He represents the company as a member of the AH&LA and is a member of the Cornell Society of Hotelmen as well as the Cornell Real Estate Council. Carrier is an immediate past Chairman of the IAHI, the franchise owners Association of Intercontinental Hotels Group and immediate past Chairman of the Fairfax County, Virginia CVB.
Founded in 1892, the B. F. Saul Company has a proud tradition of consistent growth and financial strength. Utilizing time proven investment principles, quality operations, focused management and a true commitment to our team members, the organization has built a prosperous and positive history of success that spans over 110 years. The company successfully owns and operates broad portfolio of commercial real estate investments.
David J. Makarsky
Senior Vice President of Operations
Dave leads the Operations team to achieve excellence in Guest, Team Member and Owner satisfaction at all of the Company’s properties, which include 14 hotels in the metropolitan Washington, D.C. area as well as three hotels in Florida and one in Michigan. Working with him on the Operations team are the Regional Directors, the Corporate Director of Human Resources, the Corporate Director of Food and Beverage and the Financial, Development & Operations Analyst.
Dave joined the B. F. Saul Company in 1998 as a Regional Director for four hotels. Six years into his tenure, he assumed the position of Vice President of Human Resources. Dave’s success during his three years in this role yielded a more strategic role for Human Resources within the organization and ultimately led to his promotion to Vice President of Operations in 2007.
Prior experience includes positions as General Manager, Regional Food & Beverage Director, Regional Director of Hotel Operations and free-standing Restaurant Manager. Dave holds a Bachelor of Science degree from the Cornell University School of Hotel Administration.
Dave serves on the Board of Directors for the Dulles Regional Chamber of Commerce. He has served as an “Executive in Residence” for a graduate level Human Resource course in the Department of Hospitality & Tourism at Virginia Tech. For the past two years, Dave has presented at the HR in Hospitality Conference, which is co-sponsored by Human Resource Executive Magazine and Cornell University’s Schools of Hotel Administration and Industrial & Labor Relations. He has also spoken at numerous gatherings of Human Resource and Hospitality professionals in the metropolitan Washington, D.C. region.
As a seasoned hotel operator with a proven track record of award-winning quality results and high profitability, Paul Reynolds is an integral member of the operational leadership team of the B. F. Saul Company Hospitality Group. Paul serves as an Vice President and Regional Director for the Hospitality Group, and is directly responsible for the profitability and overall performance of nine select service hotels, including such brands as TownePlace Suites by Marriott, SpringHill Suites by Marriott, Best Western, and Holiday Inn Express. Paul’s group of hotels have all recently undergone extensive renovations, exhibit above brand average quality scores, and consistently outperform their competitive sets.
In addition to Paul’s operational responsibilities, he also champions the Hospitality Groups revenue management effort with support of key field-based personnel. Through strategic price optimization and careful inventory management, the revenue management team is responsible for maximizing the division’s revenue per available room (RevPAR).
Paul joined the Hospitality Group in 2002 after eight years of progressive experience in several Marriott full service hotels. He served in a variety of rooms, reservations and revenue management capacities and gained specific expertise in yield and system management.
Paul is a 1993 graduate from Mercyhurst College with a B.A. in Hotel, Restaurant and Institutional Management.
Food & Beverage
Thomas M. Gates, CHA
Regional Director of Operations
Corporate Director of Food and Beverage
In a dual role as Regional Director of Operations and Corporate Director of Food and Beverage, Tom supports the hotel teams in their pursuit of our Mission Statement objectives—high levels of Guest and Team Member satisfaction as well as Revenue and Profit maximization. Tom is directly responsible for the profitability and overall performance for the Holiday Inn Dulles, Hampton Inn & Suites Dulles, the Executive Training and Conference Center at Dulles, Dulles Regional Sales Office and the Hampton Inn Germantown. As the Corporate Director of Food and Beverage, he is responsible for implementing and enforcing food and beverage policies & procedures to ensure consistency throughout our portfolio of 20 full-service and select-service hotels.
In partnership with the Hotel General Managers, Tom serves as a mentor to the Food and Beverage Directors, Executive Chefs and all members of the Food & Beverage management team, aiding in their leadership development and grooming them for continued growth within the organization. Tom serves as the brand champion for the Hospitality Group’s proprietary Food and Beverage concept, O’Malley’s Pub. He also plays a vital role in the marketing and promotional efforts for all Food and Beverage outlets and Catering facilities.
Working with the Corporate Director of Human Resources, Tom develops training programs that meet or exceed brand standards, ensures compliance with all state and local ordinances and nurture a team that passionately delivers on the principles of Our Big 3 Quality Pledge.
Reporting to the Senior Vice President of Operations, Tom works closely with the Regional Directors and Hotel General Managers to positively impact the Rooms and Food and Beverage performance at their hotels.
Tom, a graduate of Niagara University, began his career with the Rochester Thruway Marriott, where he spent 5 years before joining the B. F. Saul Company Hospitality Group in 1994. Tom’s previous positions with the B. F. Saul Company Hospitality Group include Director of Food and Beverage, General Manager, Development Project Manager and Corporate Project Manager. Tom currently serves on the Board of Directors for the Committee for Dulles.
Vice President of Human Resources
Camye Mackey leads the Human Resources team as Vice President. She is responsible for driving results through the Human Resources team to achieve excellence in Guest, Team Member and Owner satisfaction at all of the Company’s 18 hotels in the metropolitan Washington, D.C. area, Florida and Michigan. Working with her on the Human Resources team are the Corporate Director of Human Resources, five Regional Directors of Human Resources and four Human Resource Directors.
With 20 years of leadership experience in human resources, organizational development, training, recruiting, internal branding, customer service and operations, Camye knows firsthand the challenges and organizational dynamics that leaders face. Her wisdom and sincerity come from one who’s “been there.” In more than 10 years with Walt Disney World, she held numerous high profile roles in HR operations, including Global Human Resource Manager and named WDW Ambassador (an official spokesperson for the company), and earned the prestigious Partners in Excellence Award for her achievements. She served as Vice President of Human Resources for Special Olympics, where she provided strategic and tactical direction to leaders and employees in more than 50 countries. She also served as President/CEO of Mackey & Associates, a full service HR Consulting firm that serviced notable clients such as The American Red Cross, Walt Disney World, George Mason University, Health Central Hospital and Special Olympics Florida.
Camye is a native Floridian. She earned her Master’s Degree in Organizational Management from University of Phoenix and her Bachelor’s Degree in Business Management from Howard University. She served as an “Executive in Residence” for a graduate level Human Resource course in the Department of Hospitality & Tourism at Virginia Tech, presented at the HR in Hospitality Conference, which is co-sponsored by Human Resource Executive Magazine and Cornell University’s Schools of Hotel Administration and Industrial & Labor Relations and presented at the HR Leadership Forum, a membership organization comprised of Greater Washington executive level HR professionals. She is a former Board of Directors Member for Special Olympics Florida, a member of the education committee for the Dulles Regional Chamber of Commerce and on the Virginia Tech Department of Hospitality and Tourism Management Advisory Board.
Corporate Director of Human Resources
Terri supports the Human Resource function for the B. F. Saul Company Hospitality Group. In this capacity she works closely with the General Managers and Human Resources Directors to maximize performance in this critical area for success. Terri manages the Company’s Workers Compensation and Safety Awareness programs. She also works closely with the Corporate Director of Human Resources for the B. F. Saul Company on special projects and corporate initiatives. Responsibilities include support for:
Recruitment and hiring
Salary and benefits administration
Policy implementation and compliance
Team member communication and relations
Performance management support
Human Resources audit program
Terri joined the company in 1987 with a background in accounting. She holds a BS in Business Administration from the State University of New York, an Undergraduate Certificate from the University of Rochester, and a Graduate Certificate from Cornell University School of Industrial Labor Relations. Terri is a member of the Society of Human Resource Management and American Society of Training and Development. In addition, she is a certified trainer in Developmental Dimensions International and Behavioral Technologies products. She has received the CHRE certification from the AH & MA.
Vice President of Sales and Marketing
Cathy MacPherson Bokman leads the Sales and Marketing team as Vice President. She is responsible for driving revenues for the hospitality division at the Company’s 18 hotels in the metropolitan Washington, D.C. area, Florida and Michigan. Working with her on the Sales and Marketing Team are the Area Directors of Sales, Regional Director of Sales, Director of Sales Performance, Corporate Director of Sales and Catering Support, and the Regional Directors of Revenue Management. Cathy works closely with the Interactive Marketing Team and the Operations Team to develop and implement winning revenue strategies.
Cathy joined B.F. Saul in August of 2012. She brings with her a unique perspective with success at property level as a Director of Sales and General Manager. Added to that she has a great experience in multi-property support with roles as VP of Sales and Marketing and Vice President of Operations; as well as a franchise owner. Cathy was most recently with Marriott as one of the leaders for the Marriott ExecuStay Brand. Cathy holds a Bachelors of Science Degree in Business Administration/Marketing from George Mason University.
Director of Sales Performance
Joe Koch is responsible for key sales projects, direct sales support and sales team member training in our Hospitality Group. He will be working in tandem with the Vice President of Sales & Marketing on Leadership & Supervision, Sales & Marketing Initiatives and Relationship Management. Ultimately, Joe is responsible for fostering results in alignment with the Hospitality Group’s Mission Statement goals with focus on maximizing the RevPar performance in all hotels.
Joe joined the Hospitality Group in September, 2010. He has over 20 years of sales experience in the hotel industry with a resume that includes Marriott, Disney, and Hyatt Hotels & Resorts.
He received a Bachelor of Science degree in Hotel Management from Rochester Institute of Technology.
David C. Attardi
Director of Interactive Marketing
As the Corporate Director of Interactive Marketing, David Attardi leads the B. F. Saul Company Hospitality Group’s strategic on-and-off-line marketing initiatives. Through such areas as search engine optimization; search engine marketing; web conversions; public relations; print collateral design and development; brand positioning; content management; and web design, David is responsible for driving top-line revenue through all distribution channels.
Simply put, the interactive marketing team’s job is to ensure that people are finding, booking, AND talking about B. F. Saul hotels across ALL channels, on and off line.
David brings a wide breadth of marketing and business experience to the table. With a Bachelor’s in public relations and theatre arts from Virginia Tech, and an MBA from the University of Kansas’ international business program in northern Italy, David’s background is as diverse as it is unique. Before joining B. F. Saul, David served as the Director of Community Development for Cultural Capital Group, Inc., a cause-related marketing company that he co-founded in 2003. From there he joined the Studer Group, a national leader in health care consultancy based in Pensacola, FL.
That was all before we was selected to be the Program Leader for CIMBA Undergraduate, a business-focused undergraduate study abroad program in Paderno del Grappa, Italy, where he spent two years running the program and leading it to its highest customer evaluation scores in school history. After two years of part-time classes and full-time employment in Italy, David graduated in July 2007 with his MBA in international business from the University of Kansas.
Assistant Vice President
Sr. Interactive Marketing Manager
As the Senior Interactive Marketing Manager, Kathryn supports the Director of Interactive Marketing in all of B. F. Saul Company’s strategic online marketing initiatives. Such as search engine marketing, web optimization, content management, and web design, Kathryn shares in the role of driving top-line revenue through all electronic distribution channels.
After graduating from Clemson University with a Bachelor of Science in Marketing with a focus on International Business, Kathryn began her career in hospitality with Marriott International. She worked in Sales & Marketing for five years from limited service hotels to high profile luxury hotels selling to transient and group clients. Kathryn’s curiosity of real estate took her away from hospitality to explore the world of real estate. She spent two years with Toll Brothers, Inc selling homes in the Northern Virginia market. Joining a luxury builder in a challenging market strengthened her sales and marketing skills as she achieved Sales Team of the Year and consistently exceeded home sales projections.
However, after two years she realized her true passion lies in hotel marketing. With her experience in hotels and real estate, B.F. Saul Company was a perfect marriage of both. Along with a wealth of marketing savvy and strong, local market knowledge, Kathryn has a solid foundation of sales and operational experience which promises to yield great revenue results for our electronic distribution channels.
Interactive Marketing Manager
As the Interactive Marketing Manager, Erin supports the Director of Interactive Marketing and the Senior Interactive Marketing Manager in all of B. F. Saul Company’s strategic marketing initiatives. Erin supports all marketing functions including email marketing, print collateral design and development, photography efforts and brand positioning.
Erin joined the Hospitality Group upon graduation in 2008 from Longwood University where she received a Bachelor of Science in Business Administration with a concentration in Marketing and Management. Her career with B. F. Saul began in the field at the Holiday Inn National Airport and Crowne Plaza National Airport hotels. Erin spent two and a half years there perfecting her craft and helping to boost the region’s sales through strategic marketing campaigns. In September of 2010, she joined the corporate team where she has applied her creativity and marketing knowledge to help in the division’s marketing efforts.
Assistant Vice President
Corporate Operations Project Manager
As a Corporate Operations Project Manager, Herb Glose supports the hotel division by overseeing and expediting projects for individual properties, groups of properties, and across the entire portfolio. Project scopes vary and can include capital projects, operational initiatives, training programs, and troubleshooting. He works with property team members, regional directors, corporate team members, and outside vendors to ensure project completion.
Herb joined the B.F. Saul Company in 2012. Prior to coming to the B.F. Saul Company, he worked in operations opening the award winning Machrihanish Dunes Resort in Campbeltown, Scotland and the luxury club and community of Creighton Farms in Aldie, Virginia. He has a variety of other operational experiences with independent and branded hotels dating back to 2003.
Herb currently serves on the Visit Loudoun Board of Directors as an Executive Committee Member. Herb holds a Bachelor of Science degree from the Cornell University School of Hotel Administration.
Accounting & Finance
Barbara Reifsnider is responsible for the comprehensive financial reporting and control systems for the Hospitality Group. In conjunction with the Hotel General Managers she is responsible for implementing and coordinating financial controls and operational reporting at the property level. Barbara has direct line authority to the property controllers, a responsibility she shares with the Director of Field Accounting and the property General Managers. She reports directly to the Chief Accounting Officer for the B. F. Saul Company and works closely with the Hospitality Group Corporate Staff.
Barbara manages the financial and operational reporting function by using extensive computer support. A bi-annual accounting review is performed at each hotel location to maintain financial integrity and a properly trained staff. The Hospitality Group utilizes an effective centralized accounting system with general ledger, payables, payroll and daily cash management performed at the corporate office. Barbara supervises a team of eight accounting personnel to perform these key tasks.
Barbara joined the B. F. Saul Company in 1988 as Assistant Controller and progressed to her current responsibilities. She received her CPA designation in 1989 and holds a BS from Mount St. Mary's College. She received the Certified Hospitality Accounting Executive designation from the AHMA in 1997.
Director of Field Accounting
Jim Johnson has a direct line of authority to the property controllers and is responsible for the training and development of the accounting teams at the property level. Jim is responsible for the maintaining of the key controls at the property level and maintaining the policies and procedures relative to those key controls. He reports directly to the Vice President of Accounting and works in association with the Hospitality Group Corporate Staff.
Jim joined the B.F. Saul Company in 2011 as the Director of Field Accounting. He received the CPA designation in 2007 and holds a BS in Accounting from the University of North Dakota. He has worked in the DC area for the past 12 years as the Controller for the Watergate Hotel, the L’Enfant Plaza Hotel, and the Complex Controller of the Melrose and Churchill Hotels.
Capital Assets Manager
Jim Walent is responsible to lead and execute the Division’s Capital Improvement program. This significant responsibility includes the budgeting, planning, contracting and procurement of capital assets and projects. This effort is closely coordinated with the Regional Directors and Hotel General Managers to insure that projects are executed in an effective manner. Areas of focus include:
Standardized room renovation programs
Public area design coordination
Product improvement planning
Budgeting and spending approval processes
Cash flow management and accountability
Jim joined the company in 1995 after a series of positions with the Sheraton and Hyatt Hotel Companies. Jim began his career as a Front Office Supervisor at the Sheraton Framingham, Massachusetts and progressed to the position of Front Office Manager at the Hyatt Regency in Baltimore. Jim is a 1994 Johnson and Wales University graduate with a degree in Hospitality Management.
Assistant Vice President
Purchasing & Cost Management
Will Everett is responsible for negotiating new and existing operational agreements, cost management functions and the newest endeavor the Green Initiative. His areas of focus include:
- Heat, Light and Power (HLP)
- High Speed Internet
- Voice Telecommunications
- Our Big Green Initiative
- Fire Prevention and Safety
- Seasonal Ground Maintenance
- Fleet Management
- Pay Per View and Free to Guest Providers
- Chemical and Laundry Product Agreements
- Cellular Phone Contracts and Maintenance
Will graduated from the University of Maryland with a Bachelor of Science in Kinesiology. He started his employment at ManorCare Health Services in 1995 as a Capital and New Construction Buyer for the Southwest region. Eventually, he would hold positions as a Senior Mechanical Buyer at Thales Communications, a Contracts Manger II at Avendra LLC and a Contracts Administrator at Science Applications International Corporation (SAIC).
Assistant Vice President
Chris Lohmeier is responsible for leading and executing all Purchasing Programs. This responsibility includes the budgeting, planning, contracting, and procurement of capital assets and projects. This effort is closely coordinated with the Capital Asset Manager to insure that projects are executed in an effective manner. Areas of focus include:
Purchasing of all FF&E and Kitchen Equipment
Expediting of all procured items to insure timely delivery
Public area design coordination
Standardized room renovation programs
Chris joined the Hospitality Group in November of 2004 after a series of positions with Market Place by Marriott, Avendra LLC, and Benjamin West. Chris began his career in Supplier Contracting with Market Place by Marriott, and Avendra LLC, and progressed to the position of Purchasing Manager at Benjamin West.